Ovum Africa Market Outlook, November 2015

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Africa Market Outlook by Ovum identifies and analyses recent major developments in the African telecoms market, as well as assessing the prospects for the sector and providing strategic recommendations for key players.

Operators face headwinds. Many African operators are seeing their rate of growth slow, competition intensifing, and weaker economic conditions prevailing in key markets. Consolidation and outsourcing are more evident as operators seek to reduce costs and improve efficiency.

Data and digital services offer growth opportunities. There are substantial growth opportunities in the data market in Africa, both in data connectivity and in data-based or digital services. The number of mobile broadband subscriptions in Africa will reach 1 billion in 2020, according to new forecasts by Ovum.

Ovum’s Digital Media Opportunity Index assesses digital media prospects in sub-Saharan Africa. With the increasing focus on digital services this a timely new research tool scores and compares 20 countries on the continent in terms of their potential as markets for digital media content and services. South Africa leads the overall rankings, followed by Angola, Kenya, Nigeria, and Ghana. 


Summary........ 2
Financial Outlook......... 3
Africa revenues forecast........ 5
Fixed & Mobile assessment....... 6
Broadband development....... 8
Broadband outlook....... 10
Vendor deals...... 12
Digital Service Developments....... 13
Appendix......... 15


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