Identity as a Service: Bringing Individual Identities to Handsets

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'Identity as a Service: Bringing Individual Identities to Handsets'

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Carriers have been facing an increasingly challenging environment in the Value-Added Services (VAS) marketplace, facing tremendous traffic growth, eroding service revenues, and growing competition from nimbler Over-the-Top (OTT) players such as Apple, Google, Skype, WhatsApp and others. Under such an environment, operators are struggling to find new revenue streams, create subscriber stickiness and offer new compelling services that enable them to combat the OTT threat.

The growing gap between exponential traffic increase and logarithmic revenue growth has become more exacerbated over the past three years due to a host of factors, including the proliferation of smartphones, the uptake of video, and the increased penetration of mobile broadband.

This white paper examines current market trends in the VAS space, including the advent of dual persona models in response to bridging the gap between personal and work communications. It also examines solutions that are currently tackling this issue and discuss their benefits and drawbacks. And to that point, it looks at some solutions addressing key pain points from service providers, enterprises and subscribers. Finally, it pegs the TAM (Total Addressable Market) opportunity for dual persona solutions and conclude with our impressions of who we believe is uniquely positioned to capture mindshare and be a trusted and reliable VAS partner.


Introduction........ 3
Market Trends......... 4
BYOD and Its Related Costs........ 4
Temporary Numbers & Privacy....... 4
Work-Life Balance........ 4
Social Communications....... 5
Separating Personal and Work Data...... 5
Device Overload....... 5
Bridging the Gap between Personal and Work Communications.... 6
Addressing the Market Gap...... 7
Evaluating the Total Addressable Market (TAM).... 7
Conclusions......... 9
Appendix......... 11
About the Author...... 12

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