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Press Release:
Yunnan MCC Implements Comverse InSight Call Completion And Call Management Services In China
Press Release
News Article November 2006
Comverse, a subsidiary of Comverse Technology, Inc. (NASDAQ: CMVT) and the world's leading supplier of software and systems enabling network-based multimedia enhanced communication and billing services, today announced that Yunnan Mobile Communication Company Limited (Yunnan MCC), a subsidiary of China Mobile, has deployed the Comverse InSight™ Open Services Environment, including a comprehensive suite of call completion and call management services to help subscribers complete and manage calls. Comverse’s InSight Open Services Environment enables the rapid cost-effective deployment of multimedia messaging, content solutions, personalization and voice applications.
The call management solutions launched at Yunnan MCC, including Notify Me, Who Called™, Smart Call, and Multimedia Call Completion, benefit both callers and called parties. With the Notify Me service, callers receive a one-touch connection option as soon as an unreachable party becomes available. Who Called™ provides a called party with information about calls that were missed when the handset was off or out of range. Smart Call gives the called party new real-time ways to handle incoming calls, including preconfigured SMS replies and pre-recorded voice responses, and Multimedia Call Completion uses MMS to deliver voice messages immediately to the handset, incorporating attractive visual media that can be personalized, such as animated graphics.
"We selected this innovative suite of services based on its technical merits. It is a total solution for call completion and call management with a solid business model that well addresses the needs and preferences of our users," said a Yunnan MCC official. "The solution helps all users to complete and handle calls, and it adds a superb new visual dimension for our users with MMS handsets."
"Yunnan MCC is an innovative and influential operator, and we are honored that they chose the Comverse solution," said Eitan Achlow, President of the Asia Pacific Division at Comverse. "The services they launched enhance the user experience and enable increased operator revenues by getting more billable calls completed. This deployment of InSight in China is further evidence of the expansion of our successful activities in the strategic Chinese market."
About Yunnan MCC
Yunnan MCC, a wholly-owned subsidiary of China Mobile, is the leading operator in its region, and its subscriber base of more than ten million is growing rapidly. China Mobile plays a leading role in the development of the mobile communications industry in China and holds an important position in the international arena as well. It ranks the first in the world in terms of the network scale and the customer base. By the end of 2005, the total number of subscribers was more than 240 million.
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